Why Facebook Ads for Startups ?


Facebook is a great platform for Top of the funnel Marketing. It can put your products or services before a large target audience. Some advertisers use Facebook to drive users down their sales funnel with relevant offers. Facebook offers amazing targeting options that you cant find elsewhere. They have tailor made options for startups where you cna precisely target employees or particular pin locations and particular employees and many...

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'/' and '/index.html' tracked separately in GA?? Here's how you fix it.


Have you ever wondered that Google Analytics displays  and  even though they both are same, they show up as two separate entries in your reports. You can use this setting to configure Analytics to treat them as the same page by defining the Default page for your site: If you find these pages reported differently in analytics, only then you will use this settting. Navigate to the desired account,...

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How page value is calculated in Google Analytics?


Page Value is the average value that Google assigns for a page that a user visited before landing on the goal page or completing an e-commerce transaction (or both). This page value is intended to give you an idea of which page in your site contributed more to your overall site's revenue. If the page wasn't involved (path the user took on your website) in an ecommerce transaction for your website in any way, then the Page Value for...

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Does your FB Clicks Traffic in FB ads appear inconsistent with Google Analytics??


Please know that, Not every FB ad Click is really a click to the website. FB counts Likes, Shares, Comments, Lead ad form visits as Link Clicks. To troubleshoot this discrepancy, you have to add custom columns in Facebook ads account. Link Clicks: Not every link click is a click to the website. Since FB counts likes, shares and comments as link clicks. You will also find a column named unique link clicks.Outbound Clicks: This column shows the...

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How my Google Ads campaigns affected the Organic Search Results for a healthcare client.


How my Google Ads campaigns affected the Organic Search Results for a healthcare client? It is known to every digital marketer that Google ads work wonders for a business since it allows the business owners to connect to their prospects who are the bottom of their sales funnel. Since Google Ads has a default conversion window of 30 days (for click through conversions) that allows them to record conversions within 30 days after the ad click. This...

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