Selling is incomplete without a proper followup. Stay in touch with your customers


I am Prashanth Reniguntala, Founder Make Marketer. My article here is more of a reminder for you to know how important it is to stay in touch with your customers – which is guaranteed to increase your sales and drive more growth for your business. Remember, Selling is incomplete without Followup. You need to understand that marketing is a process, that is why we use the lines customers journey to online purchase. Whether you are a new...

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10 Google Ads Glossary Terms PPC Marketers Must Know


Google Ads Glossary Terms that every PPC marketer should get familiarized with.Before we get to the good stuff - I want to make sure we're on the same page by defining some of the standard PPC terms you'll see in our Google Ads Course playlist on YouTube. Experienced paid advertisers or PPC savvy digital marketers may want to skip over these Google Ads Glossary. However, if you're a beginner to PPC advertising, this section includes the...

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Top 80+ Google Ads Interview Questions for Accenture & Cognizant


Google Ads Interview Questions: If you are looking to apply for a position in digital marketing in Accenture, Cognizant, Ragalix or Wipro (who all work as a vendor a Google Support Process on Google Ads) then you need to get learn to answer all the below questions. A one-stop article to help you crack the Google Ads Interview with Accenture or Cognizant. If you are a fresher and have no digital marketing experience, you may watch some videos...

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5 R's of content marketing to drive 5 times more engagement


Creating content for the website and advertising threads is very important to the survival of one’s company. users are always on the lookout for something or the other that inspires them or teaches them. A great deal of time and effort switches into making that content, therefore it appears a pity to utilize it only once. That is why it is extremely important to optimize your content. Digital Marketing is not just to be out there to sell,...

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Long Tail Keywords are the center of inbound marketing strategies


It has now become very important to target keywords that are long to rank on Google and drive traffic that is more intent oriented (generally referred to as Long Tail Keywords). Since these are the keywords with more accurate and genuine intent and you can drive some very quality traffic to the website. Learn the different ways to find them and how to use them practically in our immersive bootcamp program. However, these long-tail keywords are...

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Positives & Negatives of Expanded Text Ads - Drive Higher CTR in Google Ads


Expanded text ads – The good and the bad Google Ads has now become synonymous with online business, given its reach and efficiency. Google, in the know of humongous growth of Ads in the coming years, engage in various developments to upgrade its services so that more advertisers get involved in it. Some may turn absolutely advantageous while others may trouble you in the long run. Incorporating both benefits and drawbacks, Expanded Text Ads...

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Evaluate Keyword Quality Score Health in Google Ads


Understand how Google uses keywords quality scores and learn how to stop your quality scores from holding your campaign performance! Make Marketer’s ™Whitepaper (A Google Partner Agency) “Very poor-quality scores can prevent an ad from being displayed for relevant search terms even when there is no competition for those keywords”. Low quality scores can significantly impact Google Ads campaign performance. How? Quality scores...

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