DFA & DFP Training

DFA & DFP Training (Online & Classroom)

DFA and DFP Training in Hyderabad from Make Marketer offers complete real time training on DoubleClick Advertising solutions. Google owned DoubleClick in March 2008, commonly called DFP & DFA (Google Marketing Platform).

DFP (Google Ads Manager) – Double Click for Publishers is an AdServer/AdServing platform, where the ads can be trafficked across websites (including multiple SSP’s).

DFA – DoubleClick for Advertisers, is an AdServer/AdServing platform, where the tags generated from the DFA account can be trafficked across publisher ad servers also called Third-Party AdServer.

DFP & DFA programs involve a decent approach and posses a user friendly interface for this current ad age. Campaigns and creatives can be managed easily and have a simple and efficient layout which make it comfortable for the publishers to use and simple to implement.

Having gained an experience of working with Account Optimization for long, enjoys a deep knowledge and greater understanding on the intriguing concepts of Google AdWords. He served Advertisers from APAC region for several years and assisting High Tier Advertisers with high spend and large campaigns during his time with Account Optimization Team.

  • Differences between Advertisers & Publishers
  • Differences between Display Network sites & Publisher Websites.
  • Introduction & Overview of AdOperations (AdOperations Topics will be covered in DFA & DFP Training Module)
  • Process & Procedure of serving the Ads across Publisher sites
  • Overview of the console (DFA & DFP Platforms)
  • Importance of the console & how it is used?
  • Why do we need a Console/Server to serve the Ads?
  • DFA (DoubleClick for Advertisers)
  • DFP (DoubleClick for Publishers)
  • Introduction & Overview
  • What is DFP?
  • How is DFP helpful in the present ad age?
  • Trafficking (Ad Management)
  • Creating Advertisers
  • How to create Orders
  • How to create Line items
  • Introduction & Overview
  • What is DFA?
  • How DFA is helpful in this present ad age?
  • Trafficking (Ad Management)
  • How to create a Campaign
  • How to create a Placement
  • How to Upload Creatives in the interface
  • How to create an Ad
  • Linking of the Ad to the placement/site
  • How to Export tags
  • Reporting
  • Naming
  • Flight
  • Targeting
  • Impressions
  • Creating Ads and the types of Ads
  • Standard Ads
  • Flash Ads
  • Third-party Ads
  • Interstitials
  • Reporting
  • Campaign optimization to meet the goals of publishers