DFA & DFP Training

DoubleClick & Ad Ops Training (Online & Classroom)

DoubleClick & Ad Ops Training in Hyderabad from Make Marketer offers complete real-time training on DoubleClick Advertising solutions. Google-owned DoubleClick in March 2008, commonly called DFP & DFA (Google Marketing Platform).

DFP (Google Ads Manager) – Double Click for Publishers is an AdServer/AdServing platform, where the ads can be trafficked across websites (including multiple SSP’s).

DFA – DoubleClick for Advertisers, is an AdServer/AdServing platform, where the tags generated from the DFA account can be trafficked across publisher ad servers also called Third-Party AdServer.

DFP & DFA programs involve a decent approach and posses a user friendly interface for this current ad age. Campaigns and creatives can be managed easily and have a simple and efficient layout which make it comfortable for the publishers to use and simple to implement.

Having gained an experience of working with Account Optimization for long, enjoys a deep knowledge and greater understanding on the intriguing concepts of Google AdWords. He served Advertisers from APAC region for several years and assisting High Tier Advertisers with high spend and large campaigns during his time with Account Optimization Team.

  • Differences between Advertisers & Publishers
  • Differences between Display Network sites & Publisher Websites.
  • Introduction & Overview of AdOperations (AdOperations Topics will be covered in DFA & DFP Training Module)
  • Process & Procedure of serving the Ads across Publisher sites
  • Overview of the console (DFA & DFP Platforms)
  • Importance of the console & how it is used?
  • Why do we need a Console/Server to serve the Ads?
  • DFA (DoubleClick for Advertisers)
  • DFP (DoubleClick for Publishers)
  • Introduction & Overview
  • What is DFP?
  • How is DFP helpful in the present ad age?
  • Trafficking (Ad Management)
  • Creating Advertisers
  • How to create Orders
  • How to create Line items
  • Introduction & Overview
  • What is DFA?
  • How DFA is helpful in this present ad age?
  • Trafficking (Ad Management)
  • How to create a Campaign
  • How to create a Placement
  • How to Upload Creatives in the interface
  • How to create an Ad
  • Linking of the Ad to the placement/site
  • How to Export tags
  • Reporting
  • Naming
  • Flight
  • Targeting
  • Impressions
  • Creating Ads and the types of Ads
  • Standard Ads
  • Flash Ads
  • Third-party Ads
  • Interstitials
  • Reporting
  • Campaign optimization to meet the goals of publishers

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Advertisers
  • Overview of an Advertiser?
  • Overview on the functionality of an Advertiser Ad Server/3rd party Ad Server?
Publishers
  • Overview of a Publisher?
  • Overview and functionality of a Publisher AdServer?
Life of an Ad Call
  • How call is made for an Creative/Ad?
  • What is the response and how to understand the response?
  • How the Ad is triggered and its functionality?
  • How the Ad is shown on the web Page (GDN/Publisher sites)?
Online Media
  • Technologies Involved
    • HTML
    • HTML 5
    • Java Script
    • Flash
    • IFrame
    • Difference between IFrame and Java script
    • IFrame Buster
  • Pricing Models
    • CPM
    • CPC
    • CPD
    • CPA
  • Ad Serving
    • AdServing Functionalities
    • Common Functions
    • Advanced Functions
  • Ad Tags Tag Templates Dynamic Tags
Cookies
  • Flash Cookies
  • Server Side Cookies
Creatives
  • Hosted Creatives
  • Third party creatives
  • Types of Creatives
  • Standard Creatives
  • Rich Media Creatives
  • Flash creatives
  • Animations Videos In banner Videos Push down Side /Bottom Kick Prestitials Skin Peel offs

Ad Types
  • Sponsorship
  • Standard
  • High
  • Normal
  • Low Price
  • Priority Network
  • House Bulk AdSense
Online Advertising
  • Approaches One-to-one approach
  • Appeal of specific interests
  • Niche marketing
  • Geo-targeting Types
  • Email Advertising
  • Display Advertising
  • ROS RON
  • Behavioural Targeting
  • Semantic Advertising
  • Social Network Advertising
Discrepancy
  • Different definitions Large Creative Latency Difference in Timings
  • Usage of Ad Blockers/Ad Filters Caching – (cache)
  • Spam Filtering
  • Trafficking Errors
  • Frequency Capping
  • Geo Targeting
Targeting
  • Geographical Targeting
  • Geo-targeting
  • DMA targeting
  • Zip code targeting
  • Psycographical Targeting
  • Age targeting
  • Gender targeting
  • Content Targeting
Ad Selection Algorithm
  • How Ad selection Algorithm Operates
  • Overview of the Algorithm
  • Using the Ad Selection Algorithm for higher ROI and related topics.